Linden Birns

Senior Associate

Location: Africa

Linden has more than 35 years of experience working in reputation management, crisis communications, media relations, public affairs, journalism and media production. He has worked in a number of countries around the world, preparing leaders and management of airlines, aircraft operators, airports, aircraft manufacturers, industry associations, law enforcement agencies and governments for crises, and guiding them through the intense heat that accompanies every crisis. In this role, Linden has led and participated in responses to several aircraft accidents, airline groundings, the 2004 Asia tsunami, labour strikes, corruption and corporate governance crises.

In addition, Linden has managed and worked on communications campaigns in several industries, including defence, minerals and resources, automotive, tourism, medical research, forestry & timber, engineering, public service administration as well as in industrial research and development.

Linden’s background is in journalism – he has also worked in TV, radio, on newspapers, and for magazines. During that time, he covered several disasters and emergencies including bombings, commuter train massacres, hostage dramas, and an ocean-liner sinking. He has an intimate understanding of how journalists work and how the various types of news media function, which is invaluable when preparing and supporting clients with their crisis communications.