Jerry Hendin is a partner in BHK Crisis Communications and is the Managing Partner in Alliance Public Relations. Hendin began his career in the airline industry in 1989 when he was appointed Vice President, Communications, for Boeing’s Commercial Airplane Company. In that position, he was responsible for public relations, advertising and employee communications and wrote the first industry-wide manual on crisis communications.
In 1996, Hendin was promoted to vice president, public relations-international, for The Boeing Company and was responsible for major media relations (versus aviation industry relations) around the world and was responsible for communications outside the United States, and particularly in Europe, for the Boeing McDonnell Douglas merger.
In 1998, Hendin was named president and CEO of Edelman-Public Relations, Asia Pacific, where he managed 15 company agencies in Asia. He regularly trained and coached senior executives from a variety of industries—telecommunications, software, government, aviation, pharmaceuticals—on how to represent their institutions during a crisis.
Hendin returned to Seattle, where he still lives, in 2002 and formed Alliance Public Relations, a small reputation management consultancy. Since its founding, Hendin has trained senior executives from more than 30 airlines around the world including Lufthansa in the United States, Emirates around the world, AirAsia in multiple markets in Asia, COPA Airlines in Panama as well as The Boeing Company and the Houston and Dubai Airports. For Copa Airlines specifically, he is its principal crisis communications consultant and trainer and does multiple training courses with them every year and has done so for five years.
A graduate of the University of Missouri School of Journalism, Hendin was an American Peace Corps Volunteer in Thailand and lived in Singapore for three years when he managed Edelman Public Relations. Prior to entering the aviation industry, Hendin held senior communications management positions with several high technology companies based in the United States and Canada.